DIY Websites, should you use them?

We just want to make ourselves clear, there is nothing wrong with using these when budget is neigh on nothing or you’re in your early days and you just want some form of web presence to add legitimacy to your business (Although let’s get this straight, they are not a long term solution to your web presence problem).

But are these DIY website builders good enough to put you and your business in competition with businesses that spend their marketing budget on a well built, cross device and platform optimized website? In a nutshell, no.

There are multiple reasons why these are not the best solution to your problem, we won’t keep you all day, we just want to make you aware of the important factors that you might miss as you eye up the cheaper option.

  1. Lack of mobile responsiveness. Okay, we’re aware that now some do offer mobile responsiveness, but you can’t kid yourself and say that they come out looking great? I mean, the user experience of your DIY website lacks some polish. Having a mobile friendly site is no longer optional in 2017. Google directly penalizes websites that are not mobile friendly to the point that you are difficult to find. This also goes for how little time a user spends on your site, and then opting to go back instead of taking time to see what your website is about.
  2. Good SEO is mandatory. Again, this isn’t necessarily the stuff you see when viewing a website, but how the website is built does affect your SEO rankings, including having your page titles optimized for search engines, your copy including key words and also having the correct meta data for Googles magic robots to make sense of your website.
  3. Does it really look pretty? Or are you just proud of what you made? We’re not meaning to get personal, but unless you understand the methods that website designers specifically go through, there is a big chance that your website will look a little underwhelming to it’s audiences, which may just mean you miss out on their custom.
  4. To add insult to injury, these DIY builders often go above and beyond your budget (If you do a cost plan for the future that is, you do do that, don’t you?). Fair enough we get it, there is not the initial outlay for the website design, user experience planning, development and testing costs, which then turn into low-rate monthly maintenance fees, instead you get a flat monthly cost which seems appealing, but over time will exceed how much you would have spent getting somebody experienced in the field to do it in the first place.

Our advice? No matter your position, always try and squeeze your marketing budget to afford a legitimate, up to date with trends and mobile responsive website. As once the website is there adding to your credibility, you can use it as a tool to gain sales, build your brands exposure and offer well presented and key word orientated information to your audiences.

We pride ourselves in offering our clients cost effective and goal focused bespoke websites, which can range from service information to lead generation to e-commerce, a perfect solution regardless of your situation.

Email one of the team to find out how we can help you achieve your marketing goals and match these solutions to your budget.