Our Top Social Media Tips

We’ve come up with our top 8 social media tips to allow you to grow your audiences, understand what they want and general guidance that will gain more impressions and generate more leads.

Choose the right channels.

With the use of social media becoming increasingly popular amongst businesses, there are few that have really understood how to approach each one. How content is interpreted by audiences on different platforms means that the approach to feeding the information has to be presented in such a way that the audience will react positively to it. Some social media channels can be used for formal updates of how the business is progressing, or to announce a partnership with another company within the industry. Others need to be fed with creative content to really engage the audience on a platform that might be over saturated with similar content that is irrelevant to your business.

Which platforms you decide to use should be clearly identified within your social media strategy and only used if it assists in achieving an objective.

There is no linear approach to building your audiences on social media platforms as objectives change from business to business. It will also come down to what kind of content you will be creating and sharing, what channels your audiences favour and what your competitors are doing.

Research when the best times to post are.

As much as it looks like social media is the place that never sleeps, your audience doesn’t glue themselves to their phones for 24 hours a day. Experiment with when you gain the most likes, shares, follows or comments to see when your audience is the most engaging with your content.

You will find that certain platforms perform better early in the morning during the commute to work when people want to be occupied, while others will be more active during work hours when they’re using it as a tool themselves for B2B purposes.

There are many infographs out there in the world of the web that will tell you when the best days and times to post to your social media channels, but take into consideration they are built for a one type fits all purpose, instead look around and dig through all of these and build your own that is tailored towards the industry that your business is in.

Use photos to assist the posts message.

Photos more than any other content type generates higher engagement. In a world where information is so easy to obtain and attention spans are reducing to almost nil, it’s important to grab people’s attention as soon as your post appears on their screen.

It’s also about the user’s retention of the information. It doesn’t matter whether the information is the most useful piece of knowledge you can give out to your audience, if it isn’t memorable, there is a chance they will forget it.

“When people hear information, they’re likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later.” (Source:http://www.brainrules.net/vision).

Our tip extends to mentioning that keeping the image relevant to what the content is about, is important to attract your target audience.

You can share the same content twice.

Scenario: you’ve written this great piece of content on your blog, you feel proud, and you want to share it with the world, so you go ahead and do it. Great, now let the audience roll in and give you feedback on your thoughts. After a few days, the comments dry up and your left feeling humbled of how many people enjoyed your content. Brilliant, another job done.

Wrong.

You may have got a great response from the initial post, but think of how many people may have missed it first time around. The online world is full of content so bear in mind that not all your followers are going to see every tweet, update or post. Send it out again, test the post at a different time (Refer to tip 2) to see if you get a different thread going on individual’s opinions on the subject matter.

Just remember, sharing content more than once is fine, but spread out the updates of the same information to refrain from becoming that account that spams its followers with the same link three times in one day.

Get involved with the community.

What’s better than making friends online? Although it’s more often the case of I’ll scratch your back if you scratch mine, people love it when you get involved with their content. Give your opinion on their blog post, let them know their content is great, or just pop by and say hello, it’s more than likely going to get you recognized and then the favour will be returned.

Join the Hashtag hype.

Okay so not so much a hype anymore, hashtags became popular on the web when the brains over at twitter thought up a tremendously clever idea to allow everyone over the world to connect via 140 characters. 

Hashtags are a great way to connect to people who are interested in the same areas of life that you are. Twitter users are 55% more likely to retweet your content if you have at least one hashtag involved, this comes down to the reason that your tweet will be visible to people who are following that specific tag rather than just the people on your followers list. We recommend using a maximum 2 hashtags on twitter, anything more than this will see the engagement drop by approximately 17%.

What about Instagram? It has the same sort of community that love hashtags. The social media giant allows its users a maximum of 30 hashtags to ensure your content gets everywhere, in our opinion, the method to get the best out of Instagram is to use the maximum amount, but only if you remember one important factor. Only use relevant hashtags. You want to attract relevant profiles to your content so that you can build a fun and engaging list of followers.

Facebook introduced hashtags in 2013, following the trend that it creates threads of information that people can plug in to. It failed. A study from 2016 analysed over a billion Facebook posts from a pool of 30 million brands pages, and concluded that posts with hashtags had 20% less engagement that one’s without. This stemmed further with the number of hashtags that were used, with a steady decline in engagement the more you used.

Don’t be afraid to pay for sponsored posts.

You’ve got your brand, a great social media strategy, and a solid content strategy, you post to your desired social media channels but soon realise that you aren’t gaining the traction you were hoping for.

Promotional posts are a great method of targeting the audiences of your specific industry or keyword niche. Different platforms target their audiences differently so be aware of the following;

Twitter uses a pay per click system, meaning that you don’t pay unless you get results. They have four types of advert; To gain new followers, to drive engagement, and two new areas; raising awareness and building website clicks and conversions. Pick the best one for you going forward and see what you can achieve.

Facebook offers two options to promotion, with the options of a page promo or boosting an individual post, both have their perks. Promoting your page is the method to increase your following and gain likes, while boosting a post is best for gaining traction and raising awareness for what you’re doing within your industry. Both types of adverts can be specific towards a desired audience allowing you to ensure that your posts or page reach your specific industry.

LinkedIn and Instagram follow the same trend in advertising and use the same format as Facebook, although the different platforms cater for different social media users.

Our point is, use the sponsored posts. But ensure you know where your target audiences are, and what platforms they use to gain the most impressions and ultimately use that as a way of achieving your goals.

Use your analytics, it’s the way to see where you’re going right and more importantly, wrong.

The previous tips are great for all social media platforms, but how do you know whether they are working?

All social media platforms offer some form of analytics to view how well your profile has done within a date range that you can select. The most important areas to look at are the amount of impressions, user engagement and growth in likes or followers.

By understanding these three figures, you will be able to tinker with what content you are producing for the social media platforms and then understand what the audiences of each channel like, dislike or want more of.

Find a suitable way of using your analytics to achieve the goals you have set for your social media platforms.


These are just a few of our top tips for social media as a whole. Over the next few months we’ll be releasing our top tips for specific social media platforms so you can get the most out of them. Disagree with any of these? Think there is something that we missed? Get involved with the conversation on twitter – @cranktechdm